I found the unique design of this shoe very striking and alluring and I invested a great deal of research into the design of them. I discovered that each of the words had a personal meaning to the Sidi family and so I chose to share this message within my promotion. The very graphic black and white of the shoe displays well against my chosen dramatic yellow and achieved the impact that I was looking for, while tying nicely with the yellow and black of the streets asphalt. A lifestyle shoot was not possible and so I needed to rely on my design and content to carry the project.
To design eye catching social media aimed at introducing and promoting the newly launched Sidi shoes in Cycle Lab Stores. The direction of the design was mine to decide. I needed to produce this for social media only, so Facebook, Instagram, and the Stores Website Banners.
The social media post received a highly positive response, with strong engagement from our audience. It was widely shared and sparked meaningful interactions in the comments, including numerous compliments. Additionally, the post contributed to a noticeable increase in sales.
I considered many avenues with this artwork. Lifestyle photography was not possible, so I needed to create the pieces graphically instead. Since both brands pride themselves on colour and aesthetic appeal it was a fun project.
Showcase the Orbea and Sidi combination, emphasizing a seamless integration between the two. Concept and design direction was left to myself, as long as both bike and shoe were the equal hero.
I chose to embrace colour matching to the max and instead of presenting colour matched products on complimentary coloured backgrounds I instead incorporate them into environments of the same colour. Proving that white on white; with enough definition, shadow and depth can be just as conspicuous and dynamic.
...and to use all the colours in the crayon box. -RuPaul
As important as typography is in design, so is the importance of using no text at all. In this design I found that the use of no text at all was the most clear, and impactful way to capture the audience's attention quickly.
10 digits, and 7 notes; its what we do with them that's important. -Jim Rohn
The definition of advertisement is the means of communication in which a product, brand or service is promoted to a viewership in order to attract interest, engagement, and sales.
The artwork was well received and surprised many who expected a gauche combination of clashing colours or lifestyle imagery, that may have diffused and diminished the distinctness of the colours, instead detracting from the products instead of attracting.
Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.
MoreCorp partnered with ILoveBoobies whos primary mission is to provide free breast examinations to South African women who are unable to access such medical services due to financial, locational or social challenges. At the same time, we create awareness and support amongst and for the greater public. Do Good, Look Good, Feel Good
Promote Silverback Bicycles as a brand known for high-performance, durability, and innovation in the cycling industry. Engage cycling enthusiasts, highlight product features, and drive sales.
The Giro d'Italia, also known simply as the Giro, is an annual multiple-stage bicycle race primarily held in Italy, while also starting in, or passing through, other countries. The first race was organized in 1909 to increase sales of the newspaper La Gazzetta dello Sport, and the race is still run by a subsidiary of that paper's owner. The race has been held annually since its first edition in 1909, except during the two world wars. The Giro Is Iconic for its use of PINK.
To promote the new line of indoor bike trainers which offer something for every level of cyclist to achieve their goals. Artwork was intended to encourage cyclists to experience the most realistic ride feel and accurate, responsive resistance whether doing structured workouts, riding virtual worlds or re-riding routes on their GPS bike computer.
The annual DURBIE DASH is a professionally hosted, competitive and unique event experience for all levels of cyclists and trail runners looking for an opportunity to experience the unfiltered beauty of Durbanville and its surrounding vineyards. The DURBIE DASH offers a carefully planned portfolio of events to road cyclists, mountain bikers and trail runners. MoreCorp partnered with the sponsors and assisted with exposure of the race to our clients.
Increase awareness and drive engagement for indoor cycling aids, positioning them as essential tools for fitness enthusiasts seeking to enhance their indoor cycling experience, track performance, and stay motivated year-round.
The Tour de France is an annual multiple-stage bicycle race held primarily in France. It is the oldest and most prestigious of the three Grand Tours, which include the Giro d'Italia and the Vuelta a España. Cycle Lab realise its significance to the cycling fraternity and host watch parties, sell official merchandise and send out informative Social media to educate everyone on the finer details
Using as leverage the excitement of the Tour de France to boost sales of cycling products, gear, and accessories. Connect the energy of the race with exclusive discounts, creating urgency and excitement around the event. Keeping within the strict rules of the tours CI.
To keep the excitement going we offer many competitions, giveaways and daily updates on the race so that not a moment is missed.
The Tour De France takes place in some of the most beautiful areas of Europe. I completed this project as a way to educate people about the various cities that the route passes through as well as points of interest that heighten the whole experience of the tour.
These lingo posts were accompanied by voice over of the exact pronunciation of the French word as well as amusing videos of our customers in-store attempting to get the pronunciation correct. These were all shared on Social Media.
Our stores donned their berets and handed free croissants to customers while French music filled the air throughout the season. For fun and to keep the French Flame burning brightly we even treated our followers to a few truly French recipes.
We ran multiple competitions and giveaways to truly embrace the Season of giving, some of our interactive competitions were, to tell us the worse gift you ever received and to create and share your own Strava Art routes.
Bright eye catching posts were the order of the day. Promoting Gift cards and our Festive Sale Items of course.
Our Year End Festive Sales are big feet pullers and are financially a great time for retail. Our Sales are extensive and every effort is put in to get customers eyes on the specials and their orders or purchases made.
Festive sales are a powerful tool in retail, offering benefits such as increased sales, customer acquisition, and brand visibility. By using strategies like discounts, bundles, and targeted marketing, retailers can make the most of holiday shopping seasons, build customer loyalty, and clear out inventory in the process. Christmas is a time when people are generally more open to fun, games, and celebrations. Competitions tap into this festive spirit, engaging customers in a way that’s both enjoyable and interactive. We ran multiple competitions and giveaways to truly embrace the Season of giving, some of our interactive competitions were, to tell us the worse gift you ever received and to create and share your own Strava Art routes.
The holiday season is the most important time of year for retailers to get the customer experience right. It is important for us to promote our Festive sale. We run various product promotions and competitions to showcase the specials and to convey well wishes to our valued customers.
Aimed to promote our best selling products. Posted on social media with a different selection of products featured daily between November 25th and 31 December and Monthly during the year.
These were carousel posts in each specific category to tie into the Festive Sale bargains and gain traction on sales.
A gift card says "I love you and know what you want... but you can pick it yourself!" Gift vouchers are perfect for the sportsman since they eliminate the indecision of the buyer and ensure that the gift is absolutely perfect.
The holidays are often referred to as the season of giving, so what better time than the holidays to run an online giveaway or contest? Running a giveaway as another year comes to a close not only embraces the giving spirit of Christmas, but it can also promote brand awareness, generate leads, and build a social media presence just in time for the New Year.
Competitions drive purchases, helping us to reach important sales targets and get more products into consumers' hands Competitions provide a ton of customer data that we can harvest to assist our future marketing strategies (as well as legally access those all-important customer email addresses, as email remains one of the most influential channels for conversion) Competitions provide novel ways to engage potential and current customers, helping your brand stand out from the crowd. Being the brand Ambassador Store for TaylorMade in South Africa, I designed a special Christmas Golf Ball that made for a novel Christmas Competition prize.
The ProSENDR is a revolutionary golf training aid. Both amateurs and elite players have endorsed its effectiveness. We were excited to announce the launch their newest product: The Connection Sphere. Social media was created to highlight this new products availability.
G/Fore was new to our stores. I enjoyed the bright colours of their products and brought those through into the artwork. I used photographs of our instore displays.
The purpose of the posts were to announce and create excitement around the launch of Under Armour's latest shoe style. With the goal to generate buzz, drive engagement, and prompt customers to check out and purchase the new shoes.
To coincide with the release of the now famous Barbie live action feature film, I requested to do a pink promotion. It wasn't easy to convince the company to jump onto the Barbie-Bandwagon but in the end the result was a blushing success.
The tournament has a number of traditions. Since the 1949 Masters, a green jacket has been awarded to the champion, who must return it to the clubhouse one year after his victory, although it remains his personal property and is stored with other champions' jackets in a specially designated cloakroom. It is anecdotes like these that I use to entertain and educate our social media community.
The Masters Tournament is the first of the four men's major golf championships in professional golf. Unlike the other major tournaments, the Masters is always held at the same location: Augusta National Golf Club, a private course in the city of Augusta, Georgia. Because of its rich history and because we name our August Sale THE FIFTH MAJOR, we concentrate a great deal on this competition. Using it in various promotions.
Encourages Golfers to pick a player to support through the games.
Welcome to the first global ProAm in the world! Here you will be able to boost your rounds played this week by choosing a Pro as he plays the final round of a major as your partner. Simply go to the COMPETITIONS tab and the app and scroll down to the FANTASY COMPETITIONS, then tap ENTER and select your round by sliding the toggle and then choose your Pro. Keep an eye on the FANTASY LEADERBOARD on Sunday! The final round of the major on Sunday for your Pro (IPS) and your round score (IPS), will result in a betterball score highlighted on the FANTASY LEADERBOARD. The Pros have also been given course handicaps (from 0-3) and the betterball leaderboard has a handicap allowance of 85% of your course handicap. Score your round on ScoreCapture using your 100% course handicap, the leaderboard will adjust it by 85%. You can EDIT your selections at any time before Sunday. 4-BALL PRIZES: You just need to enter and you will go into a lucky draw to win one of these prizes. The top courses in the nation have sponsored prizes for this event.
ScoreCapture, together with their sponsors, have initiated the first nationwide competitions that require no entry fee. All that is required is that you score your golf game on the ScoreCapture App. There are other rules specific to each competition, so please be sure to read how it works and the terms and conditions for each one. To be eligible for any prize on ScoreCapture, it is a condition that you are subscribed to our emails. You can check your email competitions status in the SOCIAL tab in MY PROFILE on the app.
The ScoreCapture Betterball competitions have a great following and certainly keep momentum within the sporting community.
Social Media shout out to the product.
Pins & Aces, don't just sell golf products; they craft experiences. They have a passion for a better on-course experience, and created high-quality, stylish, and functional golf products. They were a new Import for us in 2024.
Pins & Aces carries so many famous characters that the choice of show casing them is endlessly fun.
And as you can see, I'm a lot happier"
Fathers Day, Mothers Day, Easter, Valentines, Christmas and even St Patricks Day all give great excuses for promotions.
We send weekly mailers (email newsletters) for several strategic reasons that help build customer relationships, drive sales, and boost brand awareness. We ensure through them that we have: 1. Consistent Customer Engagement We maintain Top-of-Mind Awareness: By sending weekly mailers, to stay visible to customers, keeping them top of what's new. Personalization: Weekly mailers are personalized based on customer behaviour, past purchases, and preferences, making the communication more relevant and engaging for the recipient. 2. Promotion of New Products or Services Showcase New Arrivals: Retailers use weekly mailers to announce new product releases, special editions, or services. This helps generate excitement about fresh offerings and drives traffic to the store or website. Feature Special Promotions: A weekly mailer is an ideal platform to feature time-sensitive deals, limited-time discounts, or special promotions that can incentivize customers to make purchases. 3. Encouraging Repeat Purchases Boosting Retention: Regular email updates remind customers of the retailer's offerings and encourage repeat visits. This is especially important in industries with high customer retention rates, where frequent reminders help bring customers back for more purchases. Cross-Selling and Upselling: Weekly mailers can be used to promote complementary products based on the customer’s past purchases, thus increasing the likelihood of additional sales. 4. Driving Sales Through Discounts and Offers Exclusive Deals: Retailers often use weekly mailers to offer exclusive discounts or special offers to their email subscribers. These deals create a sense of exclusivity and can motivate subscribers to act quickly and make a purchase. Seasonal or Flash Sales: Weekly mailers can promote flash sales or seasonal offers, creating urgency and excitement around limited-time opportunities. 5. Building Brand Loyalty Loyalty Programs: Retailers often use weekly mailers to communicate updates on loyalty programs, reward points, or members-only discounts, which helps keep customers engaged and coming back for more. Personalized Recommendations: Providing tailored product recommendations based on previous shopping behaviour strengthens customer loyalty by making them feel understood and valued. 6. Highlighting Events and Store Updates Events and In-Store Promotions: Weekly mailers can be used to invite customers to in-store events, seasonal sales, or virtual promotions, keeping customers informed about all aspects of the retail experience. Store Announcements: They provide a platform to share important store updates such as new locations, store openings, or hours of operation. 7. Creating a Sense of Urgency Time-Sensitive Deals: By including time-sensitive offers in weekly mailers (e.g., “This Week Only” deals), retailers can create a sense of urgency that prompts recipients to take immediate action and make a purchase. Countdowns for Special Events: Email mailers can include countdowns to sales or events, encouraging customers to act before the offer expires. 8. Improving Customer Relationships Value-Added Content: Retailers can use weekly mailers to offer valuable content that goes beyond promotions, such as styling tips, how-to guides, or seasonal advice. This helps foster a deeper relationship with customers and positions the brand as helpful and knowledgeable. Building Trust: Regular communication builds trust, as customers know they can count on receiving updates about new products, sales, and other relevant information. 9. Tracking Customer Behaviour and Preferences Customer Insights: By tracking the performance of weekly mailers (such as open rates, click-through rates, and conversion rates), retailers gain insights into customer preferences, allowing them to further tailor future emails. Segmented Campaigns: Retailers can segment their email lists based on factors like demographics, purchasing behaviour, or past interactions, ensuring that the mailer content is relevant and targeted. 10. Cost-Effective Marketing Low-Cost, High-Impact: Compared to traditional advertising methods, email marketing (including weekly mailers) is a low-cost yet highly effective way to reach a large audience. It offers a high return on investment (ROI), especially for retailers with well-targeted email lists. Easily Scalable: Whether targeting a local audience or a global one, retailers can scale their mailers quickly without significant additional cost. 11. Promoting Seasonal and Holiday Sales Seasonal Messaging: Retailers use weekly mailers to promote seasonal campaigns or holiday-specific deals, such as Black Friday, Christmas, or New Year’s sales. This helps build anticipation and captures customers in the buying mindset. Adapting to Market Trends: Weekly emails allow retailers to stay responsive to market trends and adjust their messaging or offers quickly, keeping the brand relevant and aligned with consumer demand. 12. Encouraging Social Sharing Shareable Content: Including incentives for customers to share mailers with their friends or followers (such as referral bonuses or sharing contests) can help retailers expand their reach and grow their customer base.
Although Halloween isn't as celebrated in South Africa as it is elsewhere, Halloween promotions were always popular in the golfing community. Working with TaylorMade I would design a bespoke Halloween ball each year that could be won by a select few.
The Pro Shop uses social media for a variety of reasons, leveraging its unique ability to engage directly with customers, build brand awareness, and drive sales. We can reach a Broad Audience on platforms like Facebook and Instagram, to amplify our visibility. Social media offers powerful tools to target specific demographics based on interests, location, and behaviours, allowing us to increase brand exposure to the most relevant audiences. Through social media we can engage directly with customers through comments, likes, direct messages, and polls. This helps build a relationship with the audience and fosters brand loyalty. Social media offers immediate customer feedback, allowing us to respond quickly to questions, resolve issues, and adjust strategies based on customer sentiment.
The Pro shop mailers are sent to our data base bi-weekly on Wednesdays and Fridays,. The purpose of these retail mailers is to communicate directly with customers on a regular basis, keeping them informed and engaged with their favourite brands at The Pro Shop. A well-executed mailer helps drive sales, build brand loyalty, and encourages customer action.
Four designs were completed, A Men's All weather glove, Men's Leather Glove, Ladies All Weather and Children's glove.
These gloves were carried under the Rife Brand but had to be rebranded to our in-house brand of 10&8. I was called upon to create eye-catching new designs for the packaging and gloves.
It was exciting to see the final product arrive from China. The firm clear plastic self closing envelope sleeves worked perfectly and allowed a clear window through which to see the glove. The men's Premium Leather glove was designed to be presented in a box type package with a window in place of the envelope style.
Designed to highlight both Under Armour and Callaway as brands and to promote new and sale goods. Theme was The Open Golf Tournament 2024.
Combo pricing and deals are carefully highlighted for maximum exposure.
Shout outs to any competitions running along side the sales feature in the flyer as well.
Are Highlighted
The Open 2024 was held at Royal Troon in Scotland, the famous 8th hole, "The Postage Stamp" became the inspiration for my flyer design
Seve Ballesteros
The Pro Shop has four standard sales every year, an April Sale , August Sale, Black Friday and Festive Sale. The Pro Shop models their August sale to tie in with the PGA Majors and so calls itself the Fifth Major Sale. There are several smaller promotions as well during the year but these are usually brand specific.
Designers are issued with a product list from the merchandising crew that details every product as well as the prices, margins, availability, plu codes etc. In keeping with the theme of the Fifth Major a look and feel is created for the book. I have used The Pro Shops iconic green and blue colour scheme.
Product images photographed and are deep etched and placed into reader friendly pages with prices and details about certain products or deals combos.
Advertisement full pages are reserved for special product or new launches
Where possible some lifestyle imagery is used to add flair. The flyer averages between 50 and 60 pages, so space has to be a consideration. Also included in this sale project are approximately 400 individual price ticket units that are printed for each store and sit along side the sale items, outdoor and in-store banners and Social media.
Designed to highlight Adidas as a brand and to promote new and sale goods.
This book serves as an interactive, user-friendly digital catalogue that not only highlights deals but also immerses customers in the holiday spirit, encouraging them to shop for Christmas gifts and seasonal items.
It may seem obvious but the image just worked for my traditional Green and red Festive design
Perfect gift ideas.
The sale book is hosted on our website, is responsive, and functions seamlessly across devices
In addition to the sale book we do additional adverts for our big deals on social media platforms (Instagram and Facebook) with teasers and highlights from the catalogue to encourage clicks and engagement. Additionally there are external banners on store fronts, along streets, billboards, and shop window displays all themed by my look and feel.
DHL approached me to create a single Board Game as a gift for their International Manager.
The games was to based on the basic rules and set up of the famous Monopoly board, with bespoke cards and cash.
The completed project included the mounted and wrapped gaming board with sets of cards for each company as well as unique community chest type cards etc and especially designed cash, with each denomination on a different coloured paper, All was housed in hard board printed box.
Commercial Craft beer Branding and Advertising
X Brewing was an all-round fun project. Novel names for three unique beers and the life long dream of the brewery owner.
Easy 42 The Phat Indian The Calma Sutra
It was absolutely essential to find just the right bottle and just the right print for this beer. The option of a removable label was not workable for the design, instead a print directly onto the bottle was the finest choice.
Mohit, the founder of the brewery wanted his beer to be an experience. We developed tasting experiences during which you tasted all three different beers noting the distinct differences in strength and body.
I created a die cut three bottle carry carton to sell as a Christmas experience. Restaurants got bespoke posters JUST for them featuring the beer.
Abigail had written a very personal book about her life, and experiences and the intention was to turn it into a series, telling her own story from childhood to the present.
Abigail came to me with very little idea of what she wanted for her book cover but she had tried to find a publisher and was struggling so went the self-published route.
I pieced together the cover much like her life was pieced together in her book, woven together like a quilt or scrapbooked from sheets of paper. I showed her as a child on this first book with the intention of changing my drawing of her to age up with every edition. On publishing her first edition I was excited to see it for sale online and hope that she moves on to the second edition soon.
One of Africa’s leading research centres, the Perinatal HIV Research Unit (PHRU) is situated at the Chris Hani Baragwanath Hospital — known locally as ‘Bara’ — in Soweto, Johannesburg. PHRU engages in research, training, policy-formulation and advocacy concerning HIV-positive people and their children. Specifically, PHRU conducts adult, paediatric and adolescent HIV treatment research, HIV prevention research and investigations into tuberculosis and other HIV co-infections. In addition to the numerous pharmaceutical and publicly-funded clinical trials PHRU continues to carry out, the unit also conducts important behavioural and social science research, advocates for research access and provides needed care to the people of Soweto.
To assist in their research, members of trials were given checklist tasks to complete each day, this was a rather cumbersome booklet that they wished to make small and easy to keep with you.
I developed a single page that folded into a credit card sized fold out that included all the information as well as info-graphics to describe the process visually.
It was a rush to gather from her the photographs and content that I needed to create a captivating book in only two days.
Viwe approached me to design her a book related to the opening celebration of her new church. The project was last minute and she needed something that she could present as a gift to honoured guests.
After much back and forth to get what I needed we were able to complete and print the book in time for her function.